Beauty and Brains

Flowers make people happy. Behind the beauty of flowers hides a world of science. Will you help make the world more beautiful? What are you going to do?



Flowers make people happy. Research shows that flowers improve our emotional well-being.

But that beautiful bunch of flowers is no fluke.


Developing new flowers is a true art.

Using modern breeding techniques, breeders and researchers develop new flower varieties with the most vibrant colours, disease resistance or resilience to extreme drought.

Specialists are searching through the DNA to find the best characteristics. You work on the cutting edge of art and science.


“In the United States, consumers want he largest flower possible. You can find these big flowers in Colombia, which I visit at least once a year. In Asian countries, consumers prefer a small, delicate and perfectly shaped flower. And for growers in Colombia other disease resistances and cultivation characteristics are imporant than in Asia. I think it’s great to be able to fulfill those different wishes through breeding!”

Pieter Doornenbal
Manager Breeding at Dekker Chrysanten
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Seed Valley: global centre

In Seed Valley, we work on the development of new flower varieties.

Let’s go blooming!