Rick van de Zedde, working at Netherlands Plant Eco-phenotyping Centre at WUR shows us in this Talk why we grow tomatoes, digitally. Phenotyping plants costs hours, this means there is a lot of brainpower wasted. At Wageningen University & Research they develop vision technology specifically for this measurement. And what would we gain if we not only follow the phenotype of our plants, but also grow plants virtually? It becomes possible to predict how plants grow under different circumstances.