Another Day

8:51

On the way to the first meeting of the day. Always nice to start the day with a video call with your marketing team from all over the world

9:20

Brainstorming with international marketing colleagues about how we can introduce the Red Power campaign to local markets as well.

10:43

alking with Kelly and Nathalie to determine which stories and images we want to develop around our new varieties.

12:07

Fresh vegetables are of course good for you, but exercise is at least as important. So, time to head outside for a walk during lunch.

12:57

After-lunch Lemonade. A little natural sugar to get back into full swing for the rest of the day.

13:43

Time to hear what Jurgen has come up with for the carrot campaign: “Together, we shape the future of carrots.”

14:05

Taste, resilience, types, climate challenges... Our role in the value chain, from breeding all the way to retail, is extensive. Time to put our carrots in the spotlight.

15:34

Into the field together with Regional Crop Manager Mike to see how our demonstration varieties are looking and whether the crops are in good shape for the Open Days. Soon, it will be full of visitors here. Showtime!

16:52

Finishing up the last emails and looking at tomorrow’s schedule. On the agenda: preparations for the best week of the year. #week39